When you tweak things off an original idea--is that creativity?
Earlier today I got that Nike Sparq commercial stuck in my head.
There is the short version which has creative word play and the longer version (here) with the catchy tune.
As parody will do, there are knock offs like this and also this
"My fatter is fatter than your fatter"
What's my point?
In the business world, we tend to look down on copycat organizations from a development standpoint because they didn't create, they only copy or tweak. This is particularly true of service businesses. You better copy the good ideas of competitors or be left behind. Imagine an airline without a frequent flier program.
However, from a consumer view, there is love for similarity because it makes things more price competitive and easier to compare.
And finally, a point I'll save for a future blog--there really are not that many groundbreaking unique ideas. We all tweak a lot.
That commercial is good in part because of the links to sports. The original song was done in 2004.
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