Newco Motors

Innovation has been on my mind. Let's look at the other side of it.

The motor vehicle industry is struggling. Even the good ones are having a tough time. If you are honest with yourself, how often does the average person need to buy a new car? Buying used cars help dealerships, but they don't justify manufacturing more new vehicles. There is an overcapacity of auto manufacturing. If an auto manufacturer goes bankrupt, I do not expect to see the company return...unless...some insightful new organization is ready to change the game.

That means a company or group of companies that are ready to change the way we look at the cash flows related to automobile ownership.

Imagine you purchase a Newco mobile. At Newco, they have models that look like your standard cars, but the deal is different. For the price you pay they bundle in certain things that link you to their big organization. In addition to the standard warranty, they include maintenance and insurance for X years. Newco provides you with some additional services (think OnStar) that are bundled into the price of the car. Maybe they bring some other services to the table that car buyers have to purchase or have demonstrated that they will pay for over time.

Newco is an organization setup by an insurance company, a finance company, possibly an oil/fuel station company and a major auto repair organization. They sell the cars to make real money off the services. It is similar to the way companies sell printers to make significant profits from the ink replenishment. The same way that the profit is in the razor blade sales much more than the razor sales. The difference is that their auto industry profit is bundled into the purchase terms.

Changing the game happens, but often we miss the key moment that tips the scales. Look at how you spend the part of your household budget called communications. Thirty years ago, this was mainly a black telephone and its related service that was tied to your home. Now it is a combination of home service w/o equipment, mobile phones for almost everyone, and internet. It is also likely a larger percentage of your budget than the black phone was in the 1970s.



The next big industry shift is moving fast. Do we see it?

Better Education Now

You can find lots of chatter about the need to make schools better. Some will link it to more funds. Others will say that we need innovative techniques. The truth may sit in between these ideas. However, I propose that there are some ideas that can be initiated now that will have minimal cost, but useful impact on education.

Teacher--blog thy community.

Asynchronous learning--a fancy way of saying, give students a chance to learn when they are not in front of the teacher. A blog provides the teacher a chance to share information with students that they can refer back to at any time they have internet access. In addition, a blog provides an opportunity to share information with parents as well. They can keep up on lesson plans or special requests (upcoming field trips, special learning experiences) without coming to the class.

While there are many sources for free blogs, like this one (Blogger), there are also blogs that specialize in working with the educational community, like Edublogs.

For those who are concerned about families that have limited resources, most public libraries have free internet access with your free library card. Some businesses have computers and interent access for little or no cost. If there is a will, there is a way. Is there a will to get to the internet? These sorts of information sources might encourage some families to access the internet and learn together.

RUTE Knowledge - Research Used, Tactics Evolved

If you need new ideas about ways to innovate, do a little market research. Talk to people that have a similar demographic as your students. If you teach 3rd graders, talk to some 3rd graders. Find out what they like to do outside of school and how they spend their pleasure time. These same ideas apply if you teach GED to 30 somethings with families.

If it's the kids and Club Penguin, the adults and Monopoly, or the seniors and water workouts, there are lots of potential commonalities that can be explored between what I do and what I learn.

http://www.clubpenguin.com/

http://www.monopoly.com/

http://www.aarp.org/health/healthyliving/articles/water_workouts.html

Bringing elements of your students' personal interests into your lessons will give them a personalized flair that allows them a better chance to stick with your class.

Innovate lessons with current technology

When many people think of adding technology to education, often we think of significant investments for new technology that our teachers don't know how to use. It is usually much wiser to start with simple innovative ideas that use technology that is easily available to most people right now. Some teaching techniques may stand the test of time, but they could be improved with newer technology.

Consider a high school educational scavenger hunt. Instead of hiding things all over an area for them to find and bring back, let the students take pictures of the items with mobile phones or digital cameras. No need to wait for pictures to develop. Easy to compare different interpretations of the goal based on these pictures. In the end, students could print the pictures and create collages OR post their video diary to a website or blog. Old ideas can have a new twist with technology that is common now.

Have you checked the podcast options available for your MP3/4 player? Have you gotten insight on an advanced topic from experts around the country? Have you considered text messaging as an improvement to the game of telephone? Today's teaching innovations are more cost effective if you can apply yesterday's technology innovations.

N - O - V8

There are difficulties with the economy, education, and other areas of life. One of the common themes I hear is that innovation will make it better. While I believe that innovation is the way to a better future, I do wonder how much we support the efforts to innovate.

BusinessWeek had an interesting article on innovation and the role of government.

While I question the need for more bureaucracy, I could see an expanded opportunity to actively encourage more innovation through the Departments of Commerce and Education. Seems like the government is already bankrolling some nonpartisan efforts on innovation.

Educationally, professionally, or personally those who innovate are less common. In the development of innovation they are likely to be less appreciated. It is only with the confirmation of success that society gives credit for innovation.

Think about your TV recordings. Did digital TV recording start in the late 1990s? Think again--it's middle aged!

There are businesses that do a great job of turning innovation into products, services, and profits. They change the game in ways that create greater prosperity and convenience. Fast Company tracks and recognizes innovative businesses annually.

Let's roll those innovation thoughts over to K-12 education. Once you have the basics, how should your education evolve? We will get into more of these ideas in future postings. We see examples of educational innovation in people that challenge the educational status quo. I think about charter schools and new private schools and new types of assignments that are unfamiliar to their parents from their time in the same level of school. For now, let focus on personal uniqueness as a route ot innovation.

Standardized testing usually doesn't measure your capacity to create innovative solutions. Innovators tend to use common ideas in uncommon ways. Think about ways that you are uncommon.

• How did you develop those unique skills?
  
• How do you use your uncommon skills?
  
• What innovative things do you use now that you did not touch a few years ago?

For example, mobile phones are commonplace now. The commercially available portable phone was an innovation. When they were big and bulky, they were new. Once the price and size shrunk, they gained more widespread acceptance. The smaller, smarter phone was another step. Blackberrys, iPhones, Google phones and their apps are innovations that feed off each other and challenge the innovators to dig deeper.

Sometimes business innovation is simply repackaging something you have already done in a way that is more publicly acceptable. Let's get it started?

Why I Don't Twitter

For the mobile community that hangs out a lot, Twitter is probably one of several useful ways to answer the question, what are you doing?...right now!

Nowdays there are other methods to do the same thing. I saw Loopt on an iPhone commercial. Seems like a more personal version of that localized personal update...and it works on Blackberry and the G1 as well.

If you are an extrovert with a ton of friends, these may work for you. I doubt the introverts are trying to keep up with 100s of pals or want 382 of your best buds to start tracking your movements.

I'm sort of old school...text messaging is fine.

Do I really want to admit what I am doing throughout the day. This commercial highlights why it is sometimes best to not Twitter.

After all, do you want trackable, step by step personally incriminating evidence of what led to the wassup sequel?